Team

Core team of senior people with medical experience

We assign only the necessary people for each job. All with experience from either agency, client-side or both. Beside the core team below, we have at network of trusted collaborators e.g. medical writers, media planners, film producers, strategists, lawyers and technical/medical experts.

As a project manager, I thrive on making the complex simple, driving projects from strategy to execution while ensuring alignment across stakeholders and navigating regulatory frameworks.

I lead high-impact projects, transforming brand strategies into compelling visual concepts that connect with people. To me it’s all about making things stand out and being original.

Whether pitching or working an account, whether writing an ad or working on a communication platform I always strive for originality, truth, and impact, the latter being the most important.

My focus is building strong brand foundations for early-stage companies but I also help scale-ups and established organisations with strategic comms development.

Medical writer bridging clinical science and strategy to create accurate, audience-driven pharma communications.

Creative Direction
Art Direction
Brand Design

Christoffer Gøtzsche,
founder

Design
Creative Direction
Art Direction

Søren Grønborg,
founder

Copywriting
Creative Strategy
Concept Development

Cherry-Ann Keegan,
Project Manager

Brand Strategy
Regulatory frameworks
Execution and production

Helene Clausen,
Medical Writer

Scientific Writing + Veeva
Evidence-based narratives
Pharma Communication

Copywriting
Concept Development
Creative Strategy

Aaron Bateman,
Brand Strategist

Brand Strategy
Communication frameworks
Value Proposition

How we work

Why it matters
The communication must be both relevant and compliant.
The analysis ensures the creative direction is built on real
insight - not only assumptions.

How we work

  • Review of clinical and communication positioning

  • Mapping audience needs, barriers, and decision drivers

  • Competitor communication scan

  • Clarification of claims, constraints, and mandatories

The outcome
A clear understanding of where the opportunity lies and what communication can realistically influence.

Analysis

We create a fast, fact-based overview of the situation:
product, audience, competitors, and regulatory framework.

1


Strategy

We translate insight into a clear communication direction.

2

Why it matters
The strategy becomes the decision filter for all creative work. It ensures the campaign is not just good but relevant and targeted.

How we work

  • Define the desired change in the audience

  • Establish core message and positioning

  • Select the most effective channels

  • Define tone and communication framework

The outcome
One aligned direction shared across marketing, medical, and business stakeholders.


Why it matters
A sharp brief reduces iterations and aligns creativity with compliance from the start.

How we work

  • Clear audience and desired behavior

  • One focused task

  • Key message and proof points

  • Mandatory claims and constraints

  • Deliverables and success criteria

The outcome
A single reference point that keeps the project focused and efficient.

Creative Brief

We turn strategy and requirements into a precise, actionable brief for creative development.

3


Concept

We develop the core idea and demonstrate how it works in practice.

4

Why it matters
The concept ensures consistency across channels and makes the strategy tangible and experienceable.

How we work

  • Develop 1–2 creative routes

  • Define visual tone and narrative approach

  • Show application across key channels

  • Link the idea clearly to strategy and objectives

The outcome
One selected creative direction with a clear logic for impact.


Adaption

We prepare the concept for real-world deployment: compliance, detail refinement, and channel adaptation.

5

Why it matters
This step ensures the idea can be executed smoothly — without losing strength or clarity.

How we work

  • Medical and legal review

  • Copy and design refinement

  • Channel-specific formatting

  • Internal comprehension check

The outcome
A fully approved, production-ready solution.


Execution

We produce, launch, and measure the campaign.

6

Why it matters
Impact happens when communication is live — and improves through data-driven refinement.

How we work

  • Production of all assets

  • Launch and quality assurance

  • Performance tracking

  • Rapid optimizations

The outcome
A live campaign with measurable results and continuous improvement.