Team
Core team of senior people with medical experience
We assign only the necessary people for each job. All with experience from either agency, client-side or both. Beside the core team below, we have at network of trusted collaborators e.g. medical writers, media planners, film producers, strategists, lawyers and technical/medical experts.
As a project manager, I thrive on making the complex simple, driving projects from strategy to execution while ensuring alignment across stakeholders and navigating regulatory frameworks.
I lead high-impact projects, transforming brand strategies into compelling visual concepts that connect with people. To me it’s all about making things stand out and being original.
Whether pitching or working an account, whether writing an ad or working on a communication platform I always strive for originality, truth, and impact, the latter being the most important.
My focus is building strong brand foundations for early-stage companies but I also help scale-ups and established organisations with strategic comms development.
Medical writer bridging clinical science and strategy to create accurate, audience-driven pharma communications.
Creative Direction
Art Direction
Brand Design
Christoffer Gøtzsche,
founder
Design
Creative Direction
Art Direction
Mail: cfg@wearefaros.dk
Søren Grønborg,
founder
Copywriting
Creative Strategy
Concept Development
Mail: sg@wearefaros.dk
Cherry-Ann Keegan,
Project Manager
Brand Strategy
Regulatory frameworks
Execution and production
Mail: cak@wearefaros.dk
Helene Clausen,
Medical Writer
Scientific Writing + Veeva
Evidence-based narratives
Pharma Communication
Copywriting
Concept Development
Creative Strategy
Aaron Bateman,
Brand Strategist
Brand Strategy
Communication frameworks
Value Proposition
How we work
Why it matters
The communication must be both relevant and compliant.
The analysis ensures the creative direction is built on real
insight - not only assumptions.
How we work
Review of clinical and communication positioning
Mapping audience needs, barriers, and decision drivers
Competitor communication scan
Clarification of claims, constraints, and mandatories
The outcome
A clear understanding of where the opportunity lies and what communication can realistically influence.
Analysis
We create a fast, fact-based overview of the situation:
product, audience, competitors, and regulatory framework.
1
Strategy
We translate insight into a clear communication direction.
2
Why it matters
The strategy becomes the decision filter for all creative work. It ensures the campaign is not just good but relevant and targeted.
How we work
Define the desired change in the audience
Establish core message and positioning
Select the most effective channels
Define tone and communication framework
The outcome
One aligned direction shared across marketing, medical, and business stakeholders.
Why it matters
A sharp brief reduces iterations and aligns creativity with compliance from the start.
How we work
Clear audience and desired behavior
One focused task
Key message and proof points
Mandatory claims and constraints
Deliverables and success criteria
The outcome
A single reference point that keeps the project focused and efficient.
Creative Brief
We turn strategy and requirements into a precise, actionable brief for creative development.
3
Concept
We develop the core idea and demonstrate how it works in practice.
4
Why it matters
The concept ensures consistency across channels and makes the strategy tangible and experienceable.
How we work
Develop 1–2 creative routes
Define visual tone and narrative approach
Show application across key channels
Link the idea clearly to strategy and objectives
The outcome
One selected creative direction with a clear logic for impact.
Adaption
We prepare the concept for real-world deployment: compliance, detail refinement, and channel adaptation.
5
Why it matters
This step ensures the idea can be executed smoothly — without losing strength or clarity.
How we work
Medical and legal review
Copy and design refinement
Channel-specific formatting
Internal comprehension check
The outcome
A fully approved, production-ready solution.
Execution
We produce, launch, and measure the campaign.
6
Why it matters
Impact happens when communication is live — and improves through data-driven refinement.
How we work
Production of all assets
Launch and quality assurance
Performance tracking
Rapid optimizations

