Rules and regulations. Lots of them and they often differ in each market. Advertising in this area also requires a certain sensibility, because we talk about things like physical and psychological health, people’s bodies and life-threatening conditions. You need to be tactful, empathic and aware of how your words potentially can be understood.

Maintaining compliance is essential for protecting your business. Non-compliance can lead to regulatory fines and potential legal action. Furthermore, it can result in reputational damage and may prompt notifications from industry competitors to regulatory bodies, which could lead to formal audits of your advertising practices.

We’re all freelancers, and you pay only for the people needed on the assignment at hand. 

We think solutions from the get-go. 

We solicit expert knowledge case by case, so you don’t pay for us to have a bunch of experts at hand at all times. 

If you are a big company with a big output in several markets at the same time, you probably need a big agency with pharma skills. We scale up to meet the demands of the task at hand, but there is a limit to how much work we can do and maintain the quality and care for each client. 

Because we’re good! But also, at Faros each case is a new case. We see possibilities that big agencies might not, because they play it overly safe as to comply with every rule out there; even rules that doesn’t apply to your sector or product. And because our clients are often up against much bigger competitors, outspending them on media is just not an option. 

Well, you probably won’t at first. But give us a brief and we will provide you with an approach, a timeline and a quote at no cost at all, and then you can decide if you want to give us a try.